Elly Brown is a Brazilian-born, Houston-based personal stylist, blogger and mom of four. Her blog Uptown With Elly Brown was founded to encourage and uplift women and share her love of fashion and beauty. She has always loved fashion and beauty and started Uptown after having her second son to share “cute heels on the internet” with other women. She now calls Houston home and notes that her faith plays a big role in her life; she loves everything pink, embraces her identity as a Latina and has been married for over 15 years.

Does she blog full-time?

Yes. Elly does not work outside the home; she dedicates her spare time to the blog and manages her schedule by allocating a few hours each day to blogging. She monetizes the site through paid campaigns and affiliate links.

Are at-home microcurrent devices worth it?

Elly swears by the ZIIP Halo microcurrent device. After two months she observed that her fine lines were nearly gone and her skin looked lifted and sculpted. She uses the device with a conductive gel every morning; treatments take 4–12 minutes and provide a non-surgical facelift alternative that tightens and tones while stimulating collagen production. She calls it the perfect alternative to Botox because it delivers visible results without injections.

Frequently Asked Questions | Discover Style Tips - Get Inspired

Frequently Asked Questions

About Elly Brown and the Uptown brand

Who is Elly Brown?

Elly Brown is a Brazilian-born, Houston-based personal stylist, blogger, and mom of four. She’s the founder of Uptown With Elly Brown , a space created to uplift women and help them fall in love with fashion again. Known for her honest takes, practical styling tips, and signature mix of edgy-meets-chic looks, Elly has built a community of women who want to look good and feel good.

When did Elly start her blog and why?

Elly launched Uptown With Elly Brown in 2013, but it really took off in 2015 when she decided to fully invest in herself and her vision. What started as a creative outlet after becoming a mom turned into a full-time brand built on encouraging women and spreading joy through style.

Why is it called “Uptown with Elly Brown”?

Fun fact: the name “Uptown” came from her husband, known as “Downtown Jordan Brown,” and from the Uptown area of Houston where they lived at the time. It just clicked- timeless, classy, and with a little wink of personality.

How would she describe her personal style?

Elly’s style is best described as edgy, fun, and chic. She loves mixing staples with bold statement pieces. Her tagline, “Living life one heel at a time,” says it all. She loves a heel!

What is her mission with the Uptown brand?

The Uptown mission is simple: to help women discover their unique style voice, embrace who they are, and show up confidently every day. Elly believes style should be accessible, fun, and a true expression of who you are, not a set of rules to follow.

Styling services and consultations

What styling services does Elly offer?

Elly offers several personal styling options, both in Houston and virtually.

The Signature Service: A full wardrobe transformation- from closet edit to curated lookbooks.
Seasonal Refresh: A quick update to your wardrobe for the new season.
Quickie Shop + Style: Perfect for events, trips, or last-minute outfit help.

Can I book virtual sessions if I’m not in Houston?

Yes! Elly works with clients all over the US. You can schedule a virtual styling session and get the same personalized experience as her in-person clients.

What is included in a closet edit?

Elly’s Signature Service includes evaluating your wardrobe, deciding what to donate or keep, lightly organizing with the right hangers and storage solutions, and highlighting pieces that work well for you.

What is a style catalog?

Elly’s digital Style Catalogs are seasonal lookbooks that include curated outfits, style tips, and shoppable links — basically your style bible for the season.

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Fashion and styling advice

How can I build a versatile wardrobe without constantly shopping?

Elly’s biggest secret? Less is more. Build around versatile essentials and a few statement pieces. Focus on fit, rewear your favorites, and use accessories to completely change the vibe of your look.

When should I let go of clothes during a closet detox?

If it doesn’t fit, hasn’t been worn in over a year, or doesn’t make you feel like you anymore — it’s time to say goodbye. (And no, “maybe one day” doesn’t count!)

What are some tips for dressing stylishly on a budget?

You don’t need designer everything to look stylish. Focus on fit, fabrics, and creativity. Mix high and low pieces, repeat outfits, and make accessories your best friend.

How can I feel confident in my style?

Confidence starts with knowing yourself. Elly always says, “Don’t chase trends- chase what makes you feel like you.” The best style is one that mirrors your personality and your life.

Beauty and skin‑care questions

What are some affordable makeup products that deliver quality?

Some drugstore faves under $15:

E.L.F. Soft Glam Satin Foundation – lightweight and glowy
Maybelline Lifter Gloss – plumping and hydrating
L’Oréal True Match Foundation – blends like a dream
Maybelline Lash Stiletto Mascara – length for days

What skin‑care practices does Elly recommend for women in their mid‑30s?

Red Light Therapy for collagen and glow
Retinol (slowly introduced!) for cell turnover
Hydration — 80oz of water daily for elasticity and clear skin

What’s a good substitute for Botox?

Elly’s go-to is the ZIIP Halo microcurrent device, it tightens, tones, and lifts without the needles. Combine that with red light therapy, and you’ve got a glow that doesn’t quit.

Still have questions?

Reach out anytime or join my style letter to get exclusive style tips, new catalog drops, and first dibs on styling sessions.