My Favorite Clean Makeup Brands and Products

Last year I started my journey to cleaner beauty. It’s been a very slow journey, and I admit I still feel overwhelmed when it comes to clean makeup brands and products. It’s a lot to take in, a lot to digest, and I feel like it’s a hit or miss with clean beauty.

For example, a few weeks ago, I was asked to share clean drugstore makeup brands, so I went to Target. I bought so much stuff, and I was so excited! I ended up keeping only five products, FIVE. The foundation looked cakey, and the eyeshadow had horrible pigmentation. Not to mention, clean drugstore products are not cheap. It was $30 for a foundation.

I still have a lot of clean brands to try, so make sure to see updates on this post. And my list of clean makeup brands and products is always growing. But I wanted to share the brands that I HAVE tried, and have loved. But before we get into the brands, let’s go over some FAQ.

Into Clean Beauty? Houston beauty blogger Elly Brown shares her favorite Clean Makeup Brands and Products along with a quick tutorial!


Is clean makeup worth it?

YES. Believe it or not, your skin is the largest organ in your body. Everything you put on your skin is being absorbed into your body. Read this post of mine with some statics and a list of some very harmful ingredients.

What does clean makeup even mean?

Clean Beauty is defined by products that are created and produced without any proven or suspected toxic ingredients. The ingredients are ethically sourced and are made with the health of our bodies and the environment in mind.

I highly recommend looking into this EWG article.

What are some clean makeup brands at Sephora?

Sephora makes shopping for clean beauty VERY easy. Sephora has a “Clean at Sephora” green checkmark when shopping. 

Tower 28
Bite Beauty
Cover FX
Aether Beauty
Josie Maran

What are some clean makeup brands at Ulta?

Banila Co
Plant Apothecary
Juice Beauty
W3ll People
Ofra Cosmetics
Au Naturale

What are some clean makeup brands at Target?

Target recently came out with their Clean symbol on beauty products to find those without phthalates, propyl-paraben & butylparaben, sodium laureth sulfate (SLES) & other ingredients you may not want.

What are other of your favorite brands?

Beautycounter.. duh, my fav!
Sigma (they just launched their clean initiative)


I would love to hear from you (so comment below), Have you tried clean makeup? What are some of your favorite clean makeup brands and products?

Watch below a video I did on IGTV on a full face of clean makeup!

View this post on Instagram

A post shared by Elly Brown (@uptownwithellybrown) on



Thank you so much for stopping by, have a great day!





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1 comment on “My Favorite Clean Makeup Brands and Products

  • Christina says:

    Thank you for sharing! I love Beautycounter too and am obsessed with the new Skin Twin foundation! I’m excited to see what Sigma beauty rolls out next with their new initiative!