This has been a post that I have wanted to hit publish for quite some time now. A few months ago I watched a documentary called The True Cost. The True Cost is all about fast fashion and how it’s impacting our world today.
First, what is Fast Fashion? Fast fashion utilizes trend replication, rapid production, and low-quality materials to bring inexpensive styles to the public. Think stores like Zara, HM, Forever 21.
I wanted to start saying a few things, if you can watch the documentary, I HIGHLY recommend it. It starts off a bit slow, but the statistics are alarming and moving.
I have no idea what the solution to fast fashion is. We are a microwave society- we want everything now, and cheap. Life is moving at a rapid pace, and if it costs too much, then we don’t want it.
The problem with that is our clothes are so cheap, we don’t think twice about throwing it away after we have worn them once.
This needs to change.
Here are some more alarming facts;
“The average American now generates 82 pounds of textile waste each year. That adds up to more than 11 million tons of textile waste from the U.S. alone.” Out of that 82 pounds, only about 10% gets resold or donated. The rest goes to landfill. – The True Cost.
“Garment workers, primarily women, in Bangladesh make about $96 per month.” –WRI.org
A 2018 U.S. Department of Labor report found evidence of forced and child labor in the fashion industry in Argentina, Bangladesh, Brazil, China, India, Indonesia, Philippines, Turkey, Vietnam, and other countries.
So What Do We Do??
Shopping sustainably gets expensive, and quick. I wish shopping sustainably was as cheap as fast fashion but the reality is, it isn’t. So if we can’t shop sustainably what do we do?
Shop smarter and slower.
Do we need a new dress for every occasion? Probably not. Should we shop every sale? Probably not.
However, we can make sure we are shopping smarter, will the dress we are buying be worn more than once or even 10 times? Maybe we can avoid fewer trendy items and invest in more closet staples, or items we can wear all year round.
Other ideas are also shopping second hand, or even maybe swapping clothes with a friend! The answer may look different for everyone, but the important thing is we take a step forward, and if we all do OUR part. Together we can make a difference.
I would love to hear from you, what are your thoughts on fast fashion, and what are some tips you have to shop smarter and slower? Stay tuned for more brands and ways I will be shopping smarter from now on.
Thanks for stopping by!
SEE MORE FASHION HERE:
P.S. If you’re looking for a great resource check out The Good Trade.